Private beta · Building now

The brainyour familyis missing.

Ask Penny in any chat. Group or 1:1. The whole family remembers, so you can stop chasing the thing and be there for the people in front of you.

Private betaUsed daily by the founder’s familyInviting the next 24

Request an inviteSee how it works →
9:41
Family
5 people
Tuesday 8:14 PM
What's the Wi-Fi here again?
I sent it to you in March.
Penny, what's the Wi-Fi?
LakeHouseGuest / maple-deck-2023. Set back in March. Want it on the fridge with a label?
iMessage
How it works

Stay ahead, not catching up.

Penny lives in your family group chat, and in a 1:1 with you when you want a private answer. She holds the early pickup day, the summer-camp signup deadline, the half-day you forgot was coming. So you stop scrambling and start being present.

Penny has entered the chat
9:41
Family
5 people
Tuesday 8:14 PM
What's the Wi-Fi here again?
I sent it to you in March.
Penny, what's the Wi-Fi?
LakeHouseGuest / maple-deck-2023. Set back in March.
iMessage
Recall

She finds what scrolled past.

The rental Wi-Fi. The dentist's number. The thing someone mentioned three months ago and you already forgot.

Plan

She holds the dates that matter.

Birthdays, anniversaries, passport renewals, summer-camp signups, the dentist on Tuesday. She pings you with enough runway to actually act.

Heads up

She speaks up before it bites.

Early pickup days, return windows closing, flights moving, the field trip permission slip nobody remembered to sign. One short line in the group chat, or just to you. Nothing slips.

She’s here to help. She gets it. You be there.

The wall comes first

Encrypted at rest. Owner-only to decrypt. Never trained on. Each family in its own box.

Read the full architecture
What Penny holds

Six rooms your family lives in.

  • Calendar

    Schedule, birthdays, renewals.

  • Todos

    Tasks with an owner and a remind-at.

  • People

    Coaches, doctors, neighbors, the sitter.

  • Travel

    Forward a confirmation, get a trip card.

  • Receipts

    Warranties and return windows.

  • Vault

    Wi-Fi, door codes, IDs. Owner-only to reveal.

Plus Pocket, Wishlists, Files, Links, Personality, and a Guide if you need one.

One room, deep

One ask. Three surfaces. Same answer.

A kid asks Penny in their 1:1. Penny finds the email, writes the audit row, and keeps the web mirror in sync.

In the chatExample
9:41iMessage
Penny
Just Juliet
Saturday 6:08 PM
what should i wear to the recital tonight?
Black pants, white top. Dress-code email Mar 2. Want a reminder to leave by 6:30?
On the webExample
yourfamily.penny.is/calendar
Tonight · 7:00 PM
Juliet’s recital
Dress code: black pants, white top. Be seated by 6:50.
Filed Mar 2 from school email · Asked twice this week
What Penny did
  • Pulled the dress-code email
  • Linked it to the calendar
  • Logged the lookup
  • Queued the leave-by reminder

Most of what Penny holds is low stakes. When it isn’t, the Vault adds a fresh owner session and a permanent audit row before anything reveals.

Polls without the chaos

She can poll the room without the room seeing.

One question, asked privately, answered out loud.

Example flow

9:41iMessage
Family
5 people
Wednesday 5:42 PM
Penny, what does everyone want for dinner?
On it. I’ll ask each of you privately and bring back the count.
9:41iMessage
Penny
Just Brian
5:43 PM
Quick one. Dinner tonight?
tacos
9:41iMessage
Penny
Just Katie
5:43 PM
dinner pick?
sushi
9:41iMessage
Penny
Just Juliet
5:43 PM
what sounds good tonight?
tacos, pls
9:41iMessage
Family
5 people
Wednesday 5:47 PM
Tally’s in. Tacos 3, sushi 1. Want me to place the order or hold a table?

Nobody sees anybody else’s answer. Penny just brings back the result.

How she’ll sound

Like a person in the chat.

Example chats

9:41iMessage
Mom
Just you
Friday 12:42 PM
is friday a half day?
Yes. Out at 1:30. Practice still on at 5. Want me to set a nudge?
9:41iMessage
Penny
Just you
Sunday 9:18 AM
did the gap return window already close?
Tuesday at midnight. Label is in the email from Mar 12. Want a Sunday-evening nudge so it doesn’t slip?
What it costs, when it opens

Honest about both.

Private beta · now

Free during beta.

  • Onboarding our first 25 families personally.
  • We aim to reply within a day.
  • Bring your own iMessage chats, group or 1:1. No app to install.
Request an invite
When we open up

Founding-family pricing.

  • Pricing will be transparent. No asterisks.
  • Whoever joins during beta keeps their rate.
  • iOS app on the roadmap.
We will email you before anything changes.
Why this exists

A note from the builder

  • Dad, what’s the Netflix password?
  • What’s the Wi-Fi at your office?
  • Mom, when’s your anniversary again?
  • Katie, is your passport good for the summer trip?

All day, in one thread. The answers exist. They just scrolled past and nobody can find them.

We tried apps. We didn’t use them. We use the family chat. So Penny lives there.

Brian
Founder
Invite-only · Rolling admission
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